To introduce myself, I am Deja Scott, a current Business Development Intern for ESC Marketing Group. ESC is short for Enhanced Strategic Content. We are a digital marketing agency that specializes in increasing the presence of companies over the internet. Our functions include but are not limited to creating digital ads, building content, video production, designing websites, social media marketing, and establishing a branding strategy. Our goal is to help our clients build relationships and create numerous ways to engage with their customers efficiently.
How did I get in this position? What about this company caught my attention?
I currently study Industrial-Organizational Psychology, which discusses the behaviors of individuals within an organization. This career field includes concepts such as organizational development, customer satisfaction, and market strategies. In many ways, I/O Psychology is related to how a business runs, and it identifies steps that could improve the development needs within a company. For example, if a company is struggling to retain clients or employees, they sometimes hire I/O Psychologists to analyze job productivity and the workplace culture. To do this, the I/O psychologists may coach individuals in leadership roles and help manage projects according to the company’s goals. Using research-based methodologies, I/O Psychologists implement solutions that will most likely improve workplace efficiency. In some cases, it may require updating how the organization is structured and how they communicate within departments.
I thought joining ESC Marketing Group would be a great way to utilize my background in organizational development and optimization. I assumed that I would learn how companies incorporate strategies that will help retain their clients and increase their revenue over time. Not to toot my own horn, but I was right! Being a Business Development Intern has allowed me to complete diverse projects that include creating social media posts and ads, editing videos, designing flyers, brainstorming events and marketing strategies that would target the client’s audience, and more. This internship has helped me gain confidence in the consulting process that ESC Marketing Group specializes in and it has encouraged me to apply the wide range of creativity that is needed to promote organizational growth.
What are some skills that I believe are essential to business development?
In my time as a Business Development intern, communication is a skill that I think is incredibly important from the I/O Psychology and digital marketing side. Asking for clarification, searching for guidance or feedback, and maintaining continuous communication is one of the best ways to build and maintain production. If a strategy produces unsatisfactory results, reaching out to agencies that specialize in improving the productivity and structure of an organization is a step in the right direction. Figuring out the areas where a company may require more effort to increase customer satisfaction is also rooted in communication. Corresponding with the individuals who directly affect the revenue of an organization is essential to improvement.
Another skill that I think is highly important on this side is adaptability. Some organizations stick to potentially outdated strategies because it is familiar. However, the workforce is constantly changing, and so are the marketing techniques that businesses use on a day-to-day basis. Adjusting to the methods and strategies that a target audience uses gives the company a greater chance of bringing in more clients.